RTM Case Study 2026
A Cut Above
The Rest.
Scaling a fan’s viral vow into a global brand takeover reaching 3.9 million users.
The United Strand Moment
When a fan vowed not to cut his hair until Man Utd won 5 games in a row, we recognized a cultural goldmine. Partnering with **DoubleTap** as the Official Stream Partner, 365Scores provided the real-time data layer for 270,000 live viewers on KICK.
KICK STREAMING
270,000 LIVE
The Afro
Takeover
Every player profile updated in-app with the iconic hair.
Live Proof
Direct engagement captured during the reveal.
Strategic Execution
Partnership Activation
Official Scoreboard partner on KICK, turning our data into the centerpiece of the fan experience.
Visual Hijack
Synchronized UI update: every Man Utd player profile became the “Afro” edition, sparking massive UGC.
Multilingual Echo
Activated AR, EN, ES, and PT networks, localized content for global reach at the speed of culture.
Viral Momentum
Acquisition Spike